March 28 2017
Dr Sampaio’s visit to ESDi for the project "Marca Sabadell"

From Tuesday 28 to Friday 31 March ESDi welcomes Dr. Adriano de Oliveira Sampaio, specialist in Brand, Strategic Communications, Cultural Marketing and Cultural Production.

This visit is part of the project launched by the city of Sabadell, in order to give the city a story that reinforces common collective identity that is meaningful and lasting in time and what is ’citizenship also involves generating and also a sense of belonging.

The project conceptualization, design and implementation of the brand was entrusted to the Fundit, founded the School of Design ESDi, which has a research team of multidisciplinary professionals with previous experience in the development of social studies and economic.

These days Dr. Dr. Sampaio works with Dr. Encarna Ruiz and Dr. Eduardo Huerta at the stage of analyzing data from interviews, surveys and focus-group so far.

Adriano de Oliveira Sampaio is associate professor at the Federal University of Bahia Facom / UFBA (Brazil) and permanent professor Multidisciplinary Program (Masters and PhD) in Culture and Society (Poscultura / IHAC / UFBA). Doctor in Communication and Contemporary Culture - UFBA, leads the group investigated: LOGOS - Strategic Communication, Brand and Culture, certified by CNPq / Brazil.